Snubbing the Internet is not a wise idea. This is true even if you have been successfully running your business offline for decades. The Internet is not a fad and has become an integral part of how we operate as a society. Gone are the days of phone books and simply strolling around to see what is nearby. These days, if you don’t have a presence online, you can pretty much guarantee that you won’t see any new business. So how do you resolve this? How can you make Internet users aware of your business?
Have your business put on Google’s Business Listings. When people perform searches for nearby businesses, they should be able to find your business because this is a gadget offered by Google that places your business on their Maps. You can put as many (or as few) details as you want on the business listing. At minimum, you should list your contact information, address and the hours and days that you are open. You might also want to upload a picture of your storefront so that people know what to look for when they visit your location. You will be astonished at how many individuals will come across you just by doing a “search nearby” search in their neighborhoods online.
You need a Facebook page. People that waste their time, or the like to play games, are often associated with Facebook nowadays. This is true of one point.
It is easy to publicly and directly talk to your customers online with Facebook. It certainly has come a long way. When people “like” your Facebook page, this can bring a lot of traffic to very quickly and consistently. You should have a Facebook page even if you are not online. On your website, put a link to your Facebook page to get traffic there.
You must have a Twitter account as well. You don’t have to have a lot of experience to use a Twitter account, but it can be tough to initially learn. It’s like being on the outside, looking to the inside. Even if you don’t know what you’re doing right away, it’s still something you need to do.
It is essential that you tweet about your business every 24 hours. You should resist the temptation of doing no more than tweeting once an hour at the very beginning. You can learn so much about Twitter, and how it can help your business. You just need to find it and learn it as fast as possible. Just read it and apply it and you’ll be fine. There is a lot that needs to be done in order to put together a reliable and lasting Internet presence. You have to do way more than just set up a single web page and then anticipate for all the best. Sure you can start there but don’t let that be all you do. In our time, the world-wide-web is so vital to our lives that if you cannot be found online, you are actually hurting your business, along with its profit margins. Consequently, put these hints to use and begin. As you continue to work and take a stab at things, you’ll learn lots more!
